A Quick Guide to Search Engine Optimization for Your Site

Mohamed El-Bokhary · · Search engine optimization
A Quick Guide to Search Engine Optimization for Your Site

Search engine optimization is not magic. It is a set of clear practices whose results add up over time.

The technical foundation

  • A unique descriptive title for every page.
  • One main heading (H1) per page.
  • Good loading speed on mobile.
  • A sitemap and a correct canonical link.

Content

  • Answer a real question that people search for.
  • Use subheadings and short paragraphs.
  • Update old articles instead of letting the information go stale.

Links

Link your articles to each other with logical internal links, and earn external links with content worth quoting.

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